Co-founder and CEO of Sproutel
Aaron Horowitz is a maker; from sculptures to business, he is fascinated with the process of taking an idea from concept to reality. His experience growing up with human growth hormone deficiency inspired a desire to bring empathy, design and a patient-centered mindset to healthcare.
He is the co-founder and CEO of Sproutel, a research and development workshop focused on creating play-based healthcare innovations. Sproutel is best known for their work creating Jerry the Bear, a best friend for children with type 1 diabetes, and My Special Aflac Duck, a robotic companion for children with cancer.
The White House and Barack Obama recognized Sproutel as one of 32 companies representing diversity in tech in 2015, and Horowitz as one of 50 honored makers in 2014. He holds a degree in Mechatronics and User Interaction Design from Northwestern University, a major he created to pursue a passion for understanding how people play with robots. Through his work, Horowitz is on a mission to design technology with purpose. When unplugged, he is likely either carving stone or surfing.