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The Forum

2021 Leadership Reinvented

Norman Nixon

Two-time NBA All-Star, Businessman and Humanitarian

Norm Nixon, forever memorialized as one of the greatest talents in the NBA, is an accomplished businessman and humanitarian. Upon making NBA history as a two-time all-star and a member of two NBA world championships as a Los Angeles Laker, Nixon retired from the NBA in 1989 and concentrated on several business ventures.

During his playing years, Nixon was vice-president of the NBA Player Association. In that position, he mastered the complex business relationship between the NBA Players Union and League owners, and developed expertise in the collective bargaining process. He also developed a comprehensive understanding of the intricacies of NFL Player Contracts and the NFL Collective Bargaining Agreement. Those experiences lead to his off court reign as a successful sports and entertainment agent, negotiating more than $200 million in contracts for Peter Warwick (Seattle Seahawks), Al Wilson (Denver Broncos), Jalen Rose, Maurice Taylor, TLC, LL Cool J, and Debbie Allen.

In 2001, he founded Healthy Body Products and was instrumental in the passing of California Senate Bill No.19, which replaced sodas with water and juices in vending machines. Healthy Body Products was awarded a five-year contract by the Los Angeles Unified School District.

In the same year, he co-founded the Debbie Allen Dance Academy where he currently serves as executive director. Since the academy’s inception, Nixon has produced 10 children’s musicals that have been presented across the country. In 2008, he produced the first all African-American cast of “Cat On A Hot Tin Roof ” on Broadway that ended up breaking several box office records and went on to win the Olivier Award in London.

From 2001 until 2006, Nixon worked as an analyst for KABC-TV’s post-game coverage of ABC’s NBA telecasts. In 2007, he signed on with Fox Sports Net to host the Los Angeles Lakers pre-game and post-game telecast and most recently rejoined KABC-TV.

His wealth of experience, talents and accomplishments have made him a sought after keynote speaker to universities, businesses and nonprofit organizations, where he shares his story to inspire others to rise to their individual greatness. He is married to actress, director, producer, choreographer, singer and stage star Debbie Allen. He has three children: sons DeVaughn and Norman Jr. and daughter Vivian Nicole.